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Master of Science Integrated Marketing Communications
A cohesive message. A clear identity. A unified and recognized brand. All are goals central to the success of any business, and now you can gain the across-the-board knowledge needed to lead your organization in truly comprehensive integrated marketing communications campaigns.
Through the Master of Science in Integrated Marketing Communications program, you will gain a solid understanding of how IMC utilizes advertising, sales promotion, public relations, the Internet and direct marketing to work together as a unified force. You will gain a competitive edge when searching for top jobs in
your field, when changing careers, or in your ongoing efforts to advance your career with your current employer.
The IMC program is tailored to the needs of working professionals by offering the "anywhere, anytime" convenience of an online education. Through our unique five-semester schedule, you are able to earn the master's in IMC degree in approximately two years.
Successful graduates of the IMC program will be able to:- Build, measure and manage brand equity
- Recognize factors that shape consumer decision-making
- Adapt the same message to difference vehicles
- Translate marketing objectives into effective media strategies
- Use direct marketing to acquire and retain customers
- Coordinate the use of new media in your IMC campaign
- Use sales promotion to build traffic, launch new products and build brands
Career Opportunities
Today, IMC graduates have a competitive advantage when searching for careers as marketing consultants, client-side marketing and management strategists, agency executives, entrepreneurs, corporate communication directors, investor relations directors, brand managers and more.
This program requires 36 credit hours for program completion, culminating with a capstone experience where you will prepare a cohesive IMC plan for a real-world client.
Program of Study
The
IMC program is available exclusively online and is designed for working
professionals with a unique schedule of five, 7.5-week sessions.
Twelve courses (36 credits) are required for program completion,
culminating with a capstone experience where you will prepare a
cohesive IMC plan for a real-world client. You can complete the program
within two years by taking one course per session for eight sessions,
and two courses simultaneously on two occasions.
For More Information
Archie Sader
Director, Graduate IMC Program
Eastern Michigan University
552 Gary M. Owen Building
300 W. Michigan Avenue
Ypsilanti, MI 48197
734.487.6568
Visit the IMC Web site.
Read more information by downloading the fact sheet [PDF].